clock.pngSugarCRM, the developer of commercial open source customer relationship management (CRM) software, announced its CRM Acceleration World Tour, an event that will cover 15 cities on 3 continents. The CRM Acceleration World Tour comprises of several smaller events called "CRM Accelerations", sessions where speakers provide the needed information to companies that use SugarCRM, to better understand and succeed with their CRM strategy.

The CRM Accelerations events provide a mix of CRM presentations, SugarCRM sessions, CRM implementation scenarios, expert opinions and SugarCRM customer testimonials. This CRM event offers the possibility to learn how to better utilize the power of SugarCRM, while they also offer a good opportunity to network with other CRM users.

The first session of the CRM Acceleration Summit will be held on Thursday, April 10th 2008, in Atlanta (GA). Other sessions will follow in Southern California (May 2008), San Francisco (June 2008), Boston (June 2008), Chicago, Miami, New York City, Frankfurt, London, Sydney, Tokyo and Toronto.

Speakers at the CRM Acceleration World Tour: Chris Harrick (senior director of product marketing at SugarCRM), Matthew Heitzenroder (Advanced Support Manager at SugarCRM), David Gearhart (vice president of corporate sales for SugarCRM), Gerhard Gschwandtner (founder and CEO of Personal Selling Power , Inc.), Jason Nassi (Director of Customer Support at SugarCRM), Doug Ribback (lead generation programs at SugarCRM), Martin Schneider (senior manager of product marketing at SugarCRM) and Phil Sheehy (sales, marketing and product development activities for iEnterprises’ Mobile Edge wireless CRM product line).

Key presentations to be held at the CRM Acceleration sessions:

  • "Brave New World: How the Internet is Transforming Customer Relationships"
  • "Bridging the Divide between Sales and Marketing"
  • "Closing the Loop and Hitting Your Numbers"
  • "CRM After the Sale: Providing Consistent Customer Support"
  • "Sugar-as-a-Platform: Five Common Customizations Anyone Can Do"
  • "The Value of Getting SugarCRM on Your BlackBerry"
  • "SugarCRM's Future Product Direction"

First session details: Thursday, April 10th, 2008 - 8:00 a.m. - 4:30 p.m. | Atlanta, GA, Atlanta Marquis, 265 Peachtree Center Avenue | Registration: $99 per person.

Registration and more details: