iContact is an online email marketing software developed by the iContact Corporation that allows following up with your customers by sending emails, surveys or autoresponders, as well as tracking the sends, opens and click-throughs. Our iContact review led us to the conclusion that it is one of the best online email marketing software, if we consider the price/features ratio and the number of increasing clients it gained since the launch of this service. The best thing about iContact is the fact that it offers a free trial, which is the ultimate guarantee that you can review iContact and see if it fits your needs before signing up for their email marketing services.

iContact is defintely one of the leaders in the online customer management field, and one of the main positive things about it are its easeness to use and deliverability rate (>99%).

Some of iContact's features:

  • Unlimited lists. You can create and manage multiple lists.
  • Mailmerge features. You can send personalized emails based on the information stored about your customers (i.e. Dear <client_name>).
  • Web based. Means that you can manage your email campaigns from any internet connected computer.
  • HTML Templates. Provides templates to use for sending the emails (you can use custom html code too).
  • HTML WYSIWYG Editor. Easy HTML editor even for non-techies.
  • Basic image hosting. You can store images up to 500KB (total size).
  • Scheduler. Email messages can be scheduled to be sent at specific date/times.
  • Draft/Archive messages. You can save Draft messages or use the Archived ones to avoid re-entering the same email content.
  • Fast sending. Emails are sent from servers with T3 fast speed internet connection.
  • Preview. You can see how the email is going to look and even send test messages to yourself.
  • Batch processing. You can send a message to multiple lists at the same time.
  • Sign-up web forms. You can create and customize web forms.
  • Process bounces. Offers bounce-back email handling.
  • Importing. You can import subscribers and contacts using .csv files.
  • Process duplicates. Duplicate emails are automatically deleted.
  • Tracking. View delivered, bounces, opens, clickthroughs, and unsubscribes for each message.
  • Exporting. You can export reports or your contacts.
  • List segmentation. You can divide lists into targeted segments based on your criteria.
  • Auto-responders. Send automated messages to subscribers based on how long since they subscribe or date.
  • Surveys. Create, send out, and track the results of surveys.

iContact review details: I've been using iContact for almost 1 year now and I can't say a single thing that I don't like about it. The deliverability rate is as good as they say it is, my emails being delivered in time and with very few bounces (which aren't related to the delivery method but to the accuracy of the contact list). The best thing I would like to emphasize about iContact is the way they handle web forms. This is one of the main reasons I chose iContact over Constant Contact. With iContact I was able to define a different sign-up web form for each of my websites, and each one of them gathers the contacts in a different list - after that I have an autoresponder that sends the email out to each list based on time criteria. Try to do this with Constant Contact, I dare you, simply because it's impossible to do it. So kudos to iContact for thinking this through. 

Another thing that I liked during my review of iContact is the fact that whatever html code you enter when creating the email, the design/structure of the email remains the same even if you switch from the HTML view to the WYSIWYG editor view - I almost pulled my hair when trying to do the same with Oracle CRM OnDemand, just because everytime I was trying to do this with it my code was parsed and styles lost - this is not the case with iContact, what you see is really what you get. 

If you run a blog and want to send an announcement to your list that's on iContact, you can use their RSS to email service which basically pulls the content off your rss feed and sends an email to your subscribers. This way you can get in touch with them by simply writing a blog post. Lastly there's the price, starting at $10 per month it's a bargain to keep up with your subscribers. Not to mention that they offer an iContact iPhone app, an Android app and several other widgets for popular CMS solutions (iContact for Joomla, iContact for Drupla, iContact for Wordpress). Go for it.

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More information: iContact.com